Sometimes the media makes me crazy. Let me restate that…the media usually makes me crazy. Yes, even The New York Times which is probably the best newspaper in America, maybe in the world. But the fact is, they too get a lot of stuff wrong. Don’t get me wrong. I read the New York Times regularly but sometimes they just make me nuts. They made me nuts when they failed to do the necessary due diligence about the WMD allegations in Iraq before the war…and when they did failed to warn investors about the massive positions banks were taking in highly leveraged derivative investments called credit default swaps, which Warren Buffet called financial WMD’s years ago. And which, by the way, the TV show 60 Minutes did a warning about, way back in 1995. 60 Minutes said at the time that credit default swaps could bring down the whole financial system. Too bad the regulators and politicians did not watch that show. The present economic disaster could have been avoided! Good reporting can change everything, especially when people pay attention. The “theory” of freedom of the press was a terrific idea. OK Stop Me! OK…on to the subject at hand… Anyway, now the paper has done what is, in essence, an unfair hit piece on acai berry. Here is a link to the article… New York Times article on Acai.

The piece is mostly negative from top to bottom talking about companies that make unsubstantiated health claims, that use celebrity photos without permission in order to mislead people into thinking those celebrities are endorsing their products, and, of course, a discussion of the phony free trial offers which are, in fact, widespread.

They did no significant discussion of the well documented positives about acai berry on which so many smart people agree. There was no mention of companies, like ours, who have been beating the drum louder and longer than anyone about the phony free acai berry offers (read the Consumer Alerts section of this blog) or the phony celebrity endorsements and whose marketing is always accurate, fair and honest. I just think The New York Times did a terrible disservice to their readers with their one-sided, unfair negativity. Will they do a hit job on blueberries next? Yikes…

Here’s what I’m going to do. I’m going to open up some Perfect Acai capsules and sprinkle about a teaspoons worth of that delicious organic freeze dried powder over a dish of my homemade organic vanilla ice cream, a nightly ritual with me. And then I’m going to turn on the TV and watch the best financial commentary on television…from Jon Stewart on The Daily Show!

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